APA Edition Citation

Navin Mathur. (1986). Advertising and consumer reaction in India: A case study. Printwell Publishers.

Chicago Edition Citation

Navin Mathur. Advertising and Consumer Reaction in India: A Case Study. Jaipur: Printwell Publishers, 1986.

MLA Edition Citation

Navin Mathur. Advertising and Consumer Reaction in India: A Case Study. Printwell Publishers, 1986.

Warning: These citations may not always be 100% accurate.