APA Edition Citation

Cundiff, E. W. (1985). Fundamentals of modern marketing (4 edition.). Prentice-Hall of India Pvt. Ltd.

Chicago Edition Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. 4 edition. New Delhi: Prentice-Hall of India Pvt. Ltd, 1985.

MLA Edition Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. 4 edition. Prentice-Hall of India Pvt. Ltd, 1985.

Warning: These citations may not always be 100% accurate.