Cita APA

Kotler, P. (1988). Principles of marketing (3 edition.). Prentice-Hall of India Pvt. Ltd.

Citación estilo Chicago

Kotler, Philip. Principles of Marketing. 3 edition. New Delhi: Prentice-Hall of India Pvt. Ltd, 1988.

Cita MLA

Kotler, Philip. Principles of Marketing. 3 edition. Prentice-Hall of India Pvt. Ltd, 1988.