Stanton, W. J. F. (1987). Fundamentals of marketing (8 edition.). McGraw-Hill Book Co. Inc.
Chicago Edition CitationStanton, Wiliam J; Futrell. Fundamentals of Marketing. 8 edition. New York: McGraw-Hill Book Co. Inc, 1987.
MLA Edition CitationStanton, Wiliam J; Futrell. Fundamentals of Marketing. 8 edition. McGraw-Hill Book Co. Inc, 1987.
Warning: These citations may not always be 100% accurate.