Kotler, P. (1988). Marketing management (6 edition.). Prentice-Hall of India Pvt. Ltd.
Chicago Edition CitationKotler, Philip. Marketing Management. 6 edition. New Delhi: Prentice-Hall of India Pvt. Ltd, 1988.
Cita MLAKotler, Philip. Marketing Management. 6 edition. Prentice-Hall of India Pvt. Ltd, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.