Kotler, P. (1988). Marketing management (6 edition.). Prentice-Hall of India Pvt. Ltd.
Chicago Edition CitationKotler, Philip. Marketing Management. 6 edition. New Delhi: Prentice-Hall of India Pvt. Ltd, 1988.
MLA Edition CitationKotler, Philip. Marketing Management. 6 edition. Prentice-Hall of India Pvt. Ltd, 1988.
Warning: These citations may not always be 100% accurate.