Communicating India's soft power : Buddha to Bollywood /

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Bibliographic Details
Main Author: Thussu, Daya Kishan (Author)
Format: Printed Book
Language:English
Subjects:
Communication and culture > India.
International relations and culture > India.
Communication, International.
Mass media policy > India.
National characteristics, East Indian.
India > Foreign relations.
Table of Contents:
  • De-Americanizing soft power
  • The historical context of India's soft power
  • India abroad : the diasporic dividend
  • Software for soft power
  • Culture as soft power : Bollywood and beyond
  • Branding India'a public-private partnership.

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