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|a Thussu, Daya Kishan,
|e author.
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|a Communicating India's soft power :
|b Buddha to Bollywood /
|c Daya Kishan Thussu.
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|a 233 pages ;
|c 22 cm
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|a Originally published: New York, NY : Palgrave Macmillan, 2013.
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|a Includes bibliographical references (pages 203-225) and index.
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| 505 |
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|a De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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| 650 |
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0 |
|a Communication and culture
|z India.
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| 650 |
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|a International relations and culture
|z India.
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| 650 |
|
0 |
|a Communication, International.
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| 650 |
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|a Mass media policy
|z India.
|
| 650 |
|
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|a National characteristics, East Indian.
|
| 651 |
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|a India
|x Foreign relations.
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