APA Edition Citation

Mccarthy, J. E. (1978). Basic marketing: A managerial approach (6 edition.). Richard D Irwin Inc.

Chicago Edition Citation

Mccarthy, Jerome E. Basic Marketing: A Managerial Approach. 6 edition. Illinois: Richard D Irwin Inc, 1978.

MLA Edition Citation

Mccarthy, Jerome E. Basic Marketing: A Managerial Approach. 6 edition. Richard D Irwin Inc, 1978.

Warning: These citations may not always be 100% accurate.