APA Edition Citation

Worcester, R. M. (1978). Consumer market research handbook. Van Nostrand Reinhold Co.

Chicago Edition Citation

Worcester, Robert M. Consumer Market Research Handbook. New York: Van Nostrand Reinhold Co, 1978.

MLA Edition Citation

Worcester, Robert M. Consumer Market Research Handbook. Van Nostrand Reinhold Co, 1978.

Warning: These citations may not always be 100% accurate.