Kelley, E. J. (1976). Marketing planning and competitive strategy. Prentice-Hall of India Pvt. Ltd.
Chicago Edition CitationKelley, Eugene J. Marketing Planning and Competitive Strategy. New Delhi: Prentice-Hall of India Pvt. Ltd, 1976.
MLA Edition CitationKelley, Eugene J. Marketing Planning and Competitive Strategy. Prentice-Hall of India Pvt. Ltd, 1976.
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