APA Edition Citation

Amarchand, D. V. (1979). Introduction to marketing. Vikas Publishing House Pvt. Ltd.

Chicago Edition Citation

Amarchand, D; Varadharajan. Introduction to Marketing. New Delhi: Vikas Publishing House Pvt. Ltd, 1979.

MLA Edition Citation

Amarchand, D; Varadharajan. Introduction to Marketing. Vikas Publishing House Pvt. Ltd, 1979.

Warning: These citations may not always be 100% accurate.