Marketing strategies : a twenty-first century approach /

Detalhes bibliográficos
Autor principal: Ranchhod, Ashok
Outros Autores: Gauzente, Claire, Tinson, Julie
Formato: Printed Book
Publicado em: Harlow, England ; New York : FT/Prentice Hall, 2004.
Assuntos:
Marketing.
Marketing > Case studies.
Marketing research.

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