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Marketing strategies : a twenty-first century approach /
| Hovedforfatter: | |
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| Andre forfattere: | , |
| Format: | Printed Book |
| Udgivet: |
Harlow, England ; New York :
FT/Prentice Hall,
2004.
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| Fag: |
| Fysisk beskrivelse: | xvii,239 p. : ill. ; |
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| Bibliografi: | Includes bibliographical references (p. 219-230) and index. |
| ISBN: | 0273651927 (pbk. : alk. paper) |