Marketing strategies : a twenty-first century approach /

Bibliographic Details
Main Author: Ranchhod, Ashok
Other Authors: Gauzente, Claire, Tinson, Julie
Format: Printed Book
Published: Harlow, England ; New York : FT/Prentice Hall, 2004.
Subjects:
Marketing.
Marketing > Case studies.
Marketing research.
Description
Physical Description:xvii,239 p. : ill. ;
Bibliography:Includes bibliographical references (p. 219-230) and index.
ISBN:0273651927 (pbk. : alk. paper)

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