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Strategic alliance management /
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | , |
| Μορφή: | Printed Book |
| Έκδοση: |
Abingdon, Oxon ; New York, NY :
Routledge,
2012.
|
| Θέματα: |
Πίνακας περιεχομένων:
- Strategic alliance management
- Alliance strategy formulation
- Alliance partner selection
- Alliance negotiation
- Alliance design
- Alliance management
- Alliance evaluation
- Alliance termination
- Supplier alliance
- Learning alliance
- Co-branding alliance
- International alliance
- Asymmetrical alliance
- Cross-sector alliance
- Multi-partner alliance
- Alliance portfolio
- Alliance networks
- Alliance co-evolution
- Alliance capabilities
- Strategic alliance management: science and art.