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Social marketing /

Dettagli Bibliografici
Altri autori: Lefebvre, R. Craig
Natura: Printed Book
Serie:The SAGE library in marketing
Soggetti:
Sommario:
  • Volume I. Social marketing : conceptual frameworks and common ground
  • Volume II. Social marketing in the developed world
  • Volume III. Social marketing in developing countries
  • Volume IV. Social marketing in developing countries (continued)
  • Volume V. Applications of social marketing for sustainable behavior and environmental protection
  • Volume VI. Social marketing : deepening and expanding the impact.