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Social marketing /
| Další autoři: | |
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| Médium: | Printed Book |
| Edice: | The SAGE library in marketing
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| Témata: |
Obsah:
- Volume I. Social marketing : conceptual frameworks and common ground
- Volume II. Social marketing in the developed world
- Volume III. Social marketing in developing countries
- Volume IV. Social marketing in developing countries (continued)
- Volume V. Applications of social marketing for sustainable behavior and environmental protection
- Volume VI. Social marketing : deepening and expanding the impact.