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Understanding media economics /
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; rela...
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| Format: | Printed Book |
| Edition: | Second edition. |
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Table of Contents:
- 1. Introduction
- 2. Convergence and Multi-platform
- 3. Corporate Growth and Concentration Strategies
- 4. Networks
- 5. Demand: Push to Pull
- 6. Economics of Content Supply
- 7. Copyright
- 8. Media and Advertising
- 9. Media Economics and Public Policy
- References
- Index.