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Understanding media economics /
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; rela...
| Príomhúdar: | |
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| Formáid: | Printed Book |
| Eagrán: | Second edition. |
| Ábhair: |