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Understanding media economics /

"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; rela...

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Detalhes bibliográficos
Autor principal: Doyle, Gillian
Formato: Printed Book
Edição:Second edition.
Assuntos: