טוען...
Understanding media economics /
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; rela...
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| מהדורה: | Second edition. |
| נושאים: |
| LEADER | 01800cam a2200229 i 4500 | ||
|---|---|---|---|
| 999 | |c 215149 |d 215149 | ||
| 020 | |a 9781412930765 (hardcover) | ||
| 020 | |a 1412930766 (hardcover) | ||
| 020 | |a 9781412930772 (softcover) | ||
| 020 | |a 1412930774 (softcover) | ||
| 082 | 0 | 0 | |a 338.4 |b DOY |
| 100 | 1 | |a Doyle, Gillian. | |
| 245 | 1 | 0 | |a Understanding media economics / |c Gillian Doyle. |
| 250 | |a Second edition. | ||
| 300 | |a xii, 216 pages : |b illustrations | ||
| 500 | |a Previous ed.: 2002. | ||
| 504 | |a Includes bibliographical references (pages 192-212) and index. | ||
| 505 | 0 | |a 1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index. | |
| 520 | |a "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website. | ||
| 650 | 0 | |a Mass media | |
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 338_400000000000000_DOY |7 0 |9 229006 |a DFS |b DFS |d 2019-12-05 |l 0 |o 338.4 DOY |p DFS4147 |r 2019-12-05 |w 2019-12-05 |y BK | ||