Carregant...
Understanding media economics /
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; rela...
| Autor principal: | |
|---|---|
| Format: | Printed Book |
| Edició: | Second edition. |
| Matèries: |
| Sumari: | "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website. |
|---|---|
| Descripció de l’ítem: | Previous ed.: 2002. |
| Descripció física: | xii, 216 pages : illustrations |
| Bibliografia: | Includes bibliographical references (pages 192-212) and index. |
| ISBN: | 9781412930765 (hardcover) 1412930766 (hardcover) 9781412930772 (softcover) 1412930774 (softcover) |