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Understanding media economics /
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; rela...
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| Formato: | Printed Book |
| Edición: | Second edition. |
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| Summary: | "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website. |
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| descrición da copia: | Previous ed.: 2002. |
| Descrición Física: | xii, 216 pages : illustrations |
| Bibliografía: | Includes bibliographical references (pages 192-212) and index. |
| ISBN: | 9781412930765 (hardcover) 1412930766 (hardcover) 9781412930772 (softcover) 1412930774 (softcover) |