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Transmedia television : new trends in network serial production

Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary te...

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Detalles Bibliográficos
Autor Principal: M.J.Clarke
Formato: Printed Book
Publicado: New York : . Bloomsbury, 2013