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Case study research : core skill sets in using 15 genres /

Bibliographic Details
Main Author: Woodside, Arch G.
Format: Printed Book
Published: United Kingdom Emerald 2017
Edition:Second edition.
Subjects:
Table of Contents:
  • Building theory from case study research
  • Bridging the chasm between survey and case study research
  • Storytelling theory and research
  • Creating visual narrative art for decoding stories
  • Subjective and confimatory personal introspection
  • Overcoming the illusion of conscious will and self-fabrication
  • Using the Forced Metaphor-Elicitation Technique (FMET) in subjective personal introspections about self
  • Surfacing executives interpretations of self and the roles of co-workers in enacting front and back stage strategies
  • Personal exchanges, social behavior, conversation analysis and face-to-face talk
  • Exchange (talk) behavior in natural settings: an exposition of variable based analysis of case study
  • Constructing thick descriptions of marketers' and buyers' decision processes in business-to-business exchange relationships
  • Case study research on means-end laddering chains
  • Building in degrees of freedom analysis in case study research: empirical positivistic testing of data to alernative theories
  • Applying the long interview in case study research
  • Tipping-point modeling in case study research
  • Participant observation research in organizational behavior
  • Systems thining and system dynamics modeling
  • Visualizing matching generalizing: case identification hypotheses and case-level data analysis
  • Fuzzy set social science and qualitative comparative analysis
  • Constructing cased-based macro models: cultures' consequences on entrepreneurship, innovation, and quality-of-life
  • Conclusions: principles for doing case study research.