ロード中...
Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /
"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...
| 第一著者: | |
|---|---|
| フォーマット: | Printed Book |
| 出版事項: |
UK,
Cambridge,
2017.
|
| シリーズ: | Cambridge intellectual property and information law
|
| 主題: |