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Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /
"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...
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| Natura: | Printed Book |
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UK,
Cambridge,
2017.
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| Serie: | Cambridge intellectual property and information law
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| Soggetti: |