Vitale, R. P. (2011). Business to business marketing: Analysis and Practice. Pearson.
Chicago Edition CitationVitale, Robert P. Business to Business Marketing: Analysis and Practice. Chennai: Pearson, 2011.
MLA Edition CitationVitale, Robert P. Business to Business Marketing: Analysis and Practice. Pearson, 2011.
Warning: These citations may not always be 100% accurate.