Public diplomacy : foundations for global engagement in the digital age /

Detalhes bibliográficos
Autor principal: Cull, Nicholas John (Autor)
Formato: Printed Book
Idioma:English
Publicado em: Cambridge, UK ; Medford, MA, USA : Polity, 2019.
Assuntos:
Diplomacy > Technological innovations.
Public relations and politics > Technological innovations.
Communication in politics > Technological innovations.
Sumário:
  • Diplomacy through foreign public engagement : core terminology and history
  • Listening : the foundational skill
  • Advocacy : the cutting edge
  • Culture : the friendly persuader
  • Exchange and education : the soul of public diplomacy
  • International broadcasting : the struggle for news
  • Nation brands and branding : the metaphor run amok
  • Partnership : the emerging paradigm.

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