David Aaker. (2015). Aaker on branding - 20 principles that drive success.
Chicago Edition CitationDavid Aaker. Aaker on Branding - 20 Principles That Drive Success. Sage, 2015.
MLA Edition CitationDavid Aaker. Aaker on Branding - 20 Principles That Drive Success. 2015.
Warning: These citations may not always be 100% accurate.