एपीए उद्धरण

M.G.Parameswaran. (2001). Brand Building Advertising Concepts and Cases.

शिकागो स्टाइल उद्धरण

M.G.Parameswaran. Brand Building Advertising Concepts and Cases. Tata McGraw Hill Education Private Limited, New Delhi, 2001.

एमएलए उद्धरण

M.G.Parameswaran. Brand Building Advertising Concepts and Cases. 2001.