Cita APA

M.G.Parameswaran. (2001). Brand Building Advertising Concepts and Cases.

Chicago Edition Citation

M.G.Parameswaran. Brand Building Advertising Concepts and Cases. Tata McGraw Hill Education Private Limited, New Delhi, 2001.

Cita MLA

M.G.Parameswaran. Brand Building Advertising Concepts and Cases. 2001.