APA Edition Citation

William F.Arens & others. (2011). Contemporary Advertising and Integrated marketing Communications.

Chicago Edition Citation

William F.Arens & others. Contemporary Advertising and Integrated Marketing Communications. McGraw - Hill , Irwin, 2011.

MLA Edition Citation

William F.Arens & others. Contemporary Advertising and Integrated Marketing Communications. 2011.

Warning: These citations may not always be 100% accurate.