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New strategic brand management: Advanced insights and strategic thinking
| Autor Principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado: |
London
Kogenpage
2012
|
| Edición: | 5 |
| Subjects: |
| LEADER | 00499nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | |a 9780947465155 | ||
| 082 | |a 658.8343 |b KAP.N | ||
| 100 | |a Jean-Noel Kapferer | ||
| 245 | |a New strategic brand management: Advanced insights and strategic thinking | ||
| 250 | |a 5 | ||
| 260 | |a London |b Kogenpage |c 2012 | ||
| 650 | |a Brand name product | ||
| 942 | |c BK | ||
| 999 | |c 1969 |d 1969 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_834300000000000_KAP_N |7 0 |8 NFIC |9 1977 |a CAMPUS |b CAMPUS |d 2015-02-13 |l 0 |o 658.8343 KAP.N |p 16580 |r 2015-02-13 |w 2015-02-13 |y BK | ||