New strategic brand management: Advanced insights and strategic thinking

Lignende værker

• Strategic brand management: creating and sustaining brand equity long term/
  af: Kapferer, Jean-Noel
  Udgivet: (2000)
• Strategic brand management new approaches to creating and evaluating brand equity
  af: Kapferner, Jean-Noel
  Udgivet: (1992)
• Strategic brand management
  af: Keller,Kevin Lane, et al.
  Udgivet: (2008)
• The New Strategic Brand Management Advanced insights and Strategic thinking
  af: Kapferer , Jean - Noel
  Udgivet: (2012)
• The New Strategic Brand Management Advanced insights and Strategic thinking
  af: Kapferer , Jean - Noel
  Udgivet: (2012)