New strategic brand management: Advanced insights and strategic thinking

Ítems similars

• Strategic brand management: creating and sustaining brand equity long term/
  per: Kapferer, Jean-Noel
  Publicat: (2000)
• Strategic brand management new approaches to creating and evaluating brand equity
  per: Kapferner, Jean-Noel
  Publicat: (1992)
• Strategic brand management
  per: Keller,Kevin Lane, et al.
  Publicat: (2008)
• The New Strategic Brand Management Advanced insights and Strategic thinking
  per: Kapferer , Jean - Noel
  Publicat: (2012)
• The New Strategic Brand Management Advanced insights and Strategic thinking
  per: Kapferer , Jean - Noel
  Publicat: (2012)