Cita APA

Jean-Noel Kapferer. (2012). New strategic brand management: Advanced insights and strategic thinking (5.). Kogenpage.

Chicago Edition Citation

Jean-Noel Kapferer. New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5. London: Kogenpage, 2012.

Cita MLA

Jean-Noel Kapferer. New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5. Kogenpage, 2012.