Subroto Sengupta. (1995). Brand Positioning Strategies for Competitive Advantage.
Chicago Edition CitationSubroto Sengupta. Brand Positioning Strategies for Competitive Advantage. Tata McGraw Hill Education Private Limited, New Delhi, 1995.
Cita MLASubroto Sengupta. Brand Positioning Strategies for Competitive Advantage. 1995.
Atenció: Aquestes cites poden no estar 100% correctes.