Kumar arun, M. N. (2012). Marketing management (2 edition.).
Chicago Edition CitationKumar arun, Meenakshi N. Marketing Management. 2 edition. Vikas, Delhi, 2012.
MLA Edition CitationKumar arun, Meenakshi N. Marketing Management. 2 edition. 2012.
Warning: These citations may not always be 100% accurate.