Kotler Philip, K. K. L. (2016). Marketing management (15 edition.).
Chicago Edition CitationKotler Philip, Keller Kevin Lane. Marketing Management. 15 edition. Pearson, Delhi, 2016.
MLA Edition CitationKotler Philip, Keller Kevin Lane. Marketing Management. 15 edition. 2016.
Warning: These citations may not always be 100% accurate.