Peter, J. P. D. (2013). Marketing management: Knowledge and skills (9 edition.).
Chicago Edition CitationPeter, J Paul; Donnelly. Marketing Management: Knowledge and Skills. 9 edition. McGraw-Hill education, 2013.
MLA Edition CitationPeter, J Paul; Donnelly. Marketing Management: Knowledge and Skills. 9 edition. 2013.
Warning: These citations may not always be 100% accurate.