Zarantonello, L. P. (2016). Handbook of brand management scales.
Chicago Edition CitationZarantonello, Lia; Pauwels-Delassus. Handbook of Brand Management Scales. Routledge, 2016.
MLA Edition CitationZarantonello, Lia; Pauwels-Delassus. Handbook of Brand Management Scales. 2016.
Warning: These citations may not always be 100% accurate.