Srinivasan, R. (2014). Services Marketing: The Indian context (4 edition.).
Chicago Edition CitationSrinivasan, R. Services Marketing: The Indian Context. 4 edition. Prentice Hall, 2014.
MLA Edition CitationSrinivasan, R. Services Marketing: The Indian Context. 4 edition. 2014.
Warning: These citations may not always be 100% accurate.