Mullin, R. (2014). Promotional marketing: How to create , implement & intergrate campaigns that really works (6 edition.).
Chicago Edition CitationMullin, Roddy. Promotional Marketing: How to Create , Implement & Intergrate Campaigns That Really Works. 6 edition. Kogan Page Pub: London, 2014.
MLA Edition CitationMullin, Roddy. Promotional Marketing: How to Create , Implement & Intergrate Campaigns That Really Works. 6 edition. 2014.
Warning: These citations may not always be 100% accurate.