Creating powerful brands

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• Creating powerful brands /
  著者:: Chernatony, Leslie de .
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  著者:: Chernatony, Leslie De; McDonald, Malcolm
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• Creating powerful brands in consumer service and industrial markets
  著者:: Chernatony, Leslie De; McDonald, Malcolm
  出版事項: (1998)
• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  著者:: De Chernatony, Leslie
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• Creating powerful brands in consumer, service and industrial markets
  著者:: De Chernatony, Leslie
  出版事項: (2006)