Marketing value metrics : a new metrics model to measure marketing effectiveness

Míreanna Comhchosúla

• Marketing value metrics: a new metrics model to measure marketing effectiveness
  le: Mcdonald, Malcolm
  Foilsithe: (2014)
• Marketing Accountability:A new metrics model to measure marketing effectiveness
  Foilsithe: (2009)
• Marketing metrics: 50+ metrics every executive should master
  le: Farris, Paul W.
  Foilsithe: (2006)
• Marketing Metrics
  le: Bendle, Neil T
  Foilsithe: (2011)
• Marketing Metrics: 50+ metrics every executive should Master
  le: Farris, Paul W, et.al
  Foilsithe: (2006)