Marketing value metrics : a new metrics model to measure marketing effectiveness

Eitemau Tebyg

• Marketing value metrics: a new metrics model to measure marketing effectiveness
  gan: Mcdonald, Malcolm
  Cyhoeddwyd: (2014)
• Marketing Accountability:A new metrics model to measure marketing effectiveness
  Cyhoeddwyd: (2009)
• Marketing metrics: 50+ metrics every executive should master
  gan: Farris, Paul W.
  Cyhoeddwyd: (2006)
• Marketing Metrics
  gan: Bendle, Neil T
  Cyhoeddwyd: (2011)
• Marketing Metrics: 50+ metrics every executive should Master
  gan: Farris, Paul W, et.al
  Cyhoeddwyd: (2006)