APA Edition Citation

McDonald, M. M. (2014). Marketing value metrics: A new metrics model to measure marketing effectiveness (2 edition.).

Chicago Edition Citation

McDonald, Malcolm; Mouncey. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. 2 edition. Kogan Page, 2014.

MLA Edition Citation

McDonald, Malcolm; Mouncey. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. 2 edition. 2014.

Warning: These citations may not always be 100% accurate.