Phophalia, A. K. (1997). Marketing management: Analysis, planning and control.
Chicago Edition CitationPhophalia, A K. Marketing Management: Analysis, Planning and Control. Kanishka Publishers Distributors: New Delhi, 1997.
MLA Edition CitationPhophalia, A K. Marketing Management: Analysis, Planning and Control. 1997.
Warning: These citations may not always be 100% accurate.