Harvard Business Review Press. (2013). HBRS 10 must reads: On strategic marketing.
Chicago Edition CitationHarvard Business Review Press. HBRS 10 Must Reads: On Strategic Marketing. Harvard business review press, 2013.
MLA Edition CitationHarvard Business Review Press. HBRS 10 Must Reads: On Strategic Marketing. 2013.
Warning: These citations may not always be 100% accurate.