Ferrell, O. C. H. (2011). Marketing management strategies (5 edition.).
Chicago Edition CitationFerrell, O C; Harline. Marketing Management Strategies. 5 edition. Cengage Learning, 2011.
MLA Edition CitationFerrell, O C; Harline. Marketing Management Strategies. 5 edition. 2011.
Warning: These citations may not always be 100% accurate.