APA Edition Citation

Cravens, D. W. P. (2009). Strategic marketing (8 edition.).

Chicago Edition Citation

Cravens, David W; Piercy. Strategic Marketing. 8 edition. TATA McGraw-Hill Publishing Co., New Delhi, 2009.

MLA Edition Citation

Cravens, David W; Piercy. Strategic Marketing. 8 edition. 2009.